Angela Rockwood Lands A Modeling Campaign With Nordstrom’s
OPC Commentary; we love the statement below that “the disabled are customers too”. This is a great reminder to the retailers and retail associations in the Canada and the US. You are missing 17-20% and growing of the market. During a major recession/depression what business would turn its back on this large a percentage of customers? Answer; Retail. Next Step: call us at Optimal Performance to learn how to boost retail sales by providing a universally designed and accessible retail experience. JESleeth O Dosis C DeMaeyer
You often hear that tenacity and perseverance are musts for any model who wants to succeed in the industry. Well, Angela Rockwood has those in spades.After breaking into the business, she was in a horrific car accident that left her in a wheelchair. But instead of giving up, Rockwood decided that her injuries (which stripped her of the use of her legs and left her with extremely limited use of her arms) shouldn’t stop her from doing what she loves. And 11 years after that life-changing accident, she has achieved something she dreamed about, but never thought would really happen: Rockwood is modeling again, in a national campaign for Nordstrom.
Rockwood is one of the stars of Push Girls, a Sundance Channel series about the lives of four women bound to wheelchairs — and her story of breaking back into the business has been one of the most inspiring of the season.
“After my accident, the thought of modeling didn’t even cross my mind,” the 37-year-old, who identifies as quadriplegic, tells PEOPLE. “But what did occur to me was that I had been transported to the realm of the paralyzed for a reason. I realized I had a huge choice to make: to go down the positive path, be an example for others in similar positions and be a voice.”
To have her voice heard, Rockwood wanted to do something she knew how to do: model. “There weren’t many models in chairs to make a statement like, ‘Hey we are the consumers too!’ and ‘Who doesn’t want to look sexy or fashionable sitting in a wheelchair?’” she explains.
Apparently, she wasn’t the only one who felt that way; Nordstrom had been looking for models with disabilities to be featured in an upcoming campaign. So Rockwood submitted her photos to a casting agency. “The rest was history,” she adds, happily.
Though she’s working under different circumstances than she did prior to the accident, nothing else has changed much, in her opinion. “When I was on set for Nordstrom, I felt like I was at ‘home’ again,” Rockwood says. “It was like throwing a fighter back in the ring to win their belt after a major setback from a recovering injury.”
To see Rockwood’s Nordstrom campaign shoot, watch the season finale of Push Girls, airing Monday, Aug. 27 at 10 p.m. ET on the Sundance Channel.
Read more at ONTD: http://ohnotheydidnt.livejournal.com/71504140.html#ixzz24rKWDhrJ